Do you know how to read food labels? Maybe you THOUGHT you did. Truth is, you probably don’t. But Jeff Novick, MS, RD — of the McDougall program — does. And in his full talk he shows the 3 easy steps you MUST know if you ever buy foods at any supermarket or “health” food store. In this online excerpt, Novick — who used to be a food service manager at Kraft Foods — exposes one of the dirty secrets major food corporations use to deceive consumers. It’s no accident labels are so confusing! High-protein/low-carb diet proponents claim that the US started eating “low-fat” foods 20 years ago and yet still gained weight, “proving” that the low-fat diet wasn’t effective. But that’s nonsense, as Novick demonstrates in his talk. The foods weren’t/aren’t low-fat at all. Food companies use sleight of hand to make them appear that way. Novick shows how to cut through the nonsense of food labeling to see what you need to see, and understand what you’re really getting. This is an excerpt from Novick’s 80-minute talk at the VegSource 2007 Healthy Lifestyle Expo, and part of a 12-part series of top health expert presentations. In his full fascinating and entertaining presentation, Novick teachers the “three easy rules” for cutting through the bs and quickly understanding food labels, to know exactly what you’re getting. After watching his talk, you’ll never look at packaged food the same! You can get a DVD set featuring all 12 amazing talks from the Expo 2007. CLICK HERE for more info …
Thanks for point out all this, it is not common that everybody take care of there food, or even notice anything close like this. When is the next conference and where?
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It’s criminal how the food industry contributes knowingly to the health crisis in this country. Best to eat “Real” food. Food that your grandparents recognized as food.
@ekelly133 wow, somebody has an attitude. thanks for proving my point. no facts, just sass.
@trogdorburningator
What is wrong with you?
If you have 1 gram of fat in a glass, and you ad a cup of water to it, you STILL have 1 gram of fat in the glass! The fat doesn’t just disappear because you added water to it.
The fat is diluted and spread around in the water, but it isn’t reduced!
YOU need to go back to 7th grade!
incomprehensibly ignorant. adding water is a legit and smart way to reduce fat. yes, some companies add sugar to enhance the flavor – so open your eyes and compare sugar between the regular and low fat. next time you make a video, genius, try finishing 7th grade first. according to his math, 1 standard serving of broccoli is 10% fat! (50 cals, 5g fat)… which is, by the way, two and a half TIMES as much fat as the oh-so-evil broth which he claims is 67% fat. guess broccoli is bad!
Perhaps every American should be educated yes but it would be accomplished much quicker if the company’s were NOT ALLOWED TO DO THIS.
@81HappyCat It’s true. You can’t trust anyone.
@MaryJaneMinute Good for you!
interesting?
This is probably the MOST important thing Ive ever learned.
Very interesting…wow, here I thought I kind of knew what I was buying. makes it hard to trust any processed food at all!
In Australia the food labels are a little different. If you want to work out the percentage of total calories (or kJ) of fat, you get the grams of fat per 100g, multiply it by 3700 and then divide by the number of kJ per 100g.
Thus for a can of soup which is 1.4g fat/100g and 260kJ/100g the calculation is
1.4 x 3700 / 260 = 20% of calories from fat.
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They have to make everything so damn complicated….lol
thank you, my mistake.
@ministar91
2 divided by 245 is 0.008 times 100 = 0.8%
It’s how you work out percentages.
He is not the only guy to be pointing this out. I’ve been reading the same details issued from nutritionists & other health experts for the last 15 years.
You may not buy it but it is accurate information.
The food companies should be made to tell us the truth and not just con us. Close them down if they don’t.
in your face ministar91 thats for trying to be clever
Great educational piece for everyone. Thanks,
Renay
it is really very good to have such kind of videos which makes us aware of things which can be really very helpful for our health… thanks to the video , i learned a lot from it..
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If you do not balance that with foods to help keep you cleaned up, that bacon biscuit will come back to bite you in the butt. It is also very important to ask where did that pork came from and how much crap is in the biscuit, like enriched flour, which is white and probably bleached. The body can work to get it out but after a while it starts to reject it, thus making you sick. And that is just the beginning of what is in the food and how it is processed.
The grams of things is all you need on there. Asking for the % is dumb, you can’t count calories by % or you’ll eat thousands more calories than you need and not even be able to know.
That saves me. Thanks for being so ssebnile!